Photo: RDW Norton

Jean Muir, for 30 years the doyenne of British dressmakers, finally has her name emblazoned over a West End shop - almost 10 years after her death. The label, famous throughout the world, has housed itself in premises in Conduit Street where it opened its doors two weeks ago, although the official opening will take place tomorrow.

The Jean Muir label, which came to prominence in the 1960s and made her a household name until her death in 1995, is run by her widower, Harry Luckert. During her lifetime she never had her own premises, preferring to sell through other outlets. But a spokesman for the company said "it was time to go forward".

The all-white shop, with white walls and Tassos marble, is evocative of Muir, who was an instinctive minimalist. "Her own London flat was entirely white. So we think she would very much approve," said the spokesman.

Muir, an intensely private figure, favoured navy and black outfits for herself. She described her work as "engineering in cloth", and it was her use of the fabric matte jersey and particularly her dresses that made her legendary.